URBAN OUTFITTERS COLAB
GALERIES LAFAYETTE TO CELEBRATE THE 50TH ANNIVERSARY OF SMILEY FRANCE AND CHINA
Brief:
For the 50th year anniversary smiley wanted to have a exclusive collaboration with Galleries Lafayette, one of he biggest department store in France, so we were ask to work on the POS and whole campaign for this especial collaboration.
Demographic:
Fashion forward and like to have an limited edition piece/ Collectors.
Solution:
Create a fun colourful campaign to reflect the positive and happy vibes that the brand represents.
