Brief:
The client, Jessica McCormack, wanted to develop a fun vibrant campaign to showcase her most recent collection at the same time create something unique aligned with the Christmas spirit.
Demographic:
Wealthy, sophisticated a fashion focus customers
Solution:
Art direct and design a bold, memorable campaign featuring a playful, customdesigned kitten pattern paired with a standout tagline. Assets from the Christmas photoshoot are used to create fun, fresh, and festive layouts, all unified by the tagline positioning JMc as the ultimate must-have gift of the season
