Brief:
The client, Jessica McCormack, wanted to develop a fun vibrant campaign to showcase her most recent collection at the same time create something unique aligned with the Christmas spirit.
Demographic:
Wealthy, sophisticated a fashion focus customers
Solution:
Design a striking roll-out campaign where I asked to create a fun pattern using kittens and using the existing Christmas campaign images to take across all London to celebrate and highlight the Christmas spirit using paid advertising on Taxis, OOH and online.
