Brief:
To support our store opening campaign we’d like to create some initial concepts/ ideas for how we can bring to life our visual/ creative identity around the opening of the new space and how it can be roll it out across different platforms.x§
Demographic:
Existing clients and new clients that are fan of the brand
Solution:
My approach places the jewellery at the centre using cropping, zooming, and a bold yellow square motif inspired by camera auto-focus, acting as a window into the “World of Diamonds” and tying to the new store opening at Sloane Square, creating a fresh, modern, and sophisticated visual identity across all assets.
